Personal Brand Strategy for Underdogs
Build authority that attracts interviews, clients, and momentum.
I help ambitious professionals turn LinkedIn into an authority engine with positioning, narrative, and consistent content systems.
16k+
LinkedIn impressions generated
300+
Professionals coached
50+
Career transformations
A simple framework to move from invisible to in-demand
This system is designed for professionals who are strong at execution but under-positioned online.
01
Position
Clarify what you do, who you help, and why your angle is credible.
02
Narrate
Turn your journey into content that builds trust and signals authority.
03
Convert
Design clear pathways from attention to conversations and booked calls.
Case studies with tangible outcomes
Focused transformations from authority confusion to measurable traction.
Dubai Career Move
A career switcher rebuilt their positioning and moved from passive applications to direct recruiter demand.
Offer accepted in Dubai with 40% salary growth.
- 5 recruiter messages in month one
- 3 interviews in 30 days
- 1 accepted international offer
Consultant Authority Lift
We reframed expertise into a clear public narrative and built a deliberate content rhythm.
Doubled revenue in one quarter.
- 10k+ profile views in 90 days
- 150% engagement growth
- 5 high-ticket client wins
Freelancer Inbound Engine
Shifted from cold outreach to authority-based content and targeted network leverage.
Consistent inbound lead flow.
- 20+ inbound leads per month
- 3x average project value
- Cold outreach reduced to near-zero
Featured writing for authority growth
Practical playbooks for profile positioning, client acquisition, and career transitions.
How to Optimize Your LinkedIn Profile in 7 Steps
Your profile is your authority surface. Here is a practical seven-step process to make it convert.
Read articleThe Client Acquisition Strategy That Actually Works
Move from high-volume cold outreach to an authority system that compounds trust and demand.
Read articlePrograms built for authority, clarity, and conversion
Choose the support level that matches your current stage and momentum goals.
1:1 Positioning Intensive
A focused session to sharpen your profile, offer narrative, and call-to-action strategy.
Clear authority positioning in one week.
Book a CallLinkedIn Authority Sprint
A structured 4-week sprint covering profile architecture, content pillars, and post sequencing.
A repeatable authority system and 30-day content map.
View ProgramContent Feedback Loop
Weekly content reviews, positioning feedback, and optimization for engagement quality.
More qualified conversations, not vanity metrics.
Start NowAuthority Library
Templates, frameworks, and checklists for messaging, profile refreshes, and outreach.
Ship stronger content faster with less guesswork.
Read BlogWhat clients say after applying the system
Authority is not abstract. It shows up in conversations, interviews, and signed work.
"In three weeks, I went from zero traction to two interview pipelines. The messaging changes alone made recruiters reply."
2 interview tracks in 21 days
Career Switcher
Product Analyst
"My posts stopped feeling random and started building authority. Inbound leads became consistent instead of accidental."
3 qualified inbound leads per week
Independent Consultant
Growth Advisor
"Tarik helped me explain my value clearly. I no longer pitch cold every day; clients now come in warm."
From outbound to mostly inbound
Freelancer
Brand Strategist
Start The Conversation
Ready to build authority that compounds?
If you want clearer positioning, better opportunities, and a system you can sustain, let us map your next move.